Mercato Metropolitano, centrally located in London's south east Elephant & Castle, is the city’s first sustainable community market focused on revitalizing neighbourhoods and protecting the environment. The market has incubated more than 48 food and beverage businesses, a delicatessen with sustainably sourced products from local farmers and artisans, a unique cinema experience, a communal kitchen and several circular economy concepts including a Bavarian micro-brewery, a hydroponics farm, a mushroom garden from spent coffee grounds and a vertical garden in a double decker bus to name a few. MM, launched in 2016, attracts up to 60,000 people a week to a part of the city that previously had little footfall. It aims to teach urban dwellers that they can support their local and rural communities while at the same time protecting the environment by focusing on what they eat and how they eat.